How the world helped to name a new London street
10,000 : 1 exhibited the results of a competition to name a new street at King’s Cross.
With over 10,000 entries made by more than 5,000 entrants across the globe we were tasked with showcasing the two-year process that resulted in the competition’s shortlisted names.
We set out to create an exhibition that matched the imagination of the entries from around the world. Working with infographics by Soundings we created the title and identity using huge graphic prints to showcase not only the proposed names, but their relevance and local resonance. Custom street sign badges were worn by visitors and provoked conversation throughout the opening night.
After careful consideration and debate from the committee, the first of the shortlisted names chosen is Wollstonecraft Street. Named after the writer and equality campaigner, it will also be home to the Frank Barnes School for Deaf Children.