A 21st century identity set in Georgian stone
15 St. Helen’s Place needed a brand to attract interest in the wider 100 Bishopsgate development site. We were appointed by Brookfield to create assets which would compliment yet stand apart from the sister development.
After researching the building and area we decided to base the identity on two distinct features – 15 St. Helen’s elegant Georgian detailing and its unique history as the meeting place for London’s leather guild.
Taking cues from Georgian typography, and patterns from the guild we created an identity forged in craftsmanship. The history of leather and St. Helen’s lives on.