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5 The Square
M&G Real Estate
When 5 The Square, a prominent building in the award winning Stockley Park, underwent a multimillion-pound refurbishment we were tasked with creating an impactful brand that better represented the revived building and its surrounding location.

Through the research phase we learnt that Stockley Park, built in the mid-1980s, was home to buildings by world renowned architects such as Geoffrey Darke, Norman Foster and Eric Parry. We took this rich vein of architectural inspiration and created a brand marque based on aerial shots of the buildings, distilled into simple graphical shapes.

The result was a unique, distinctive identity that used a bold, simple colour palette to tie print, digital and in-situ elements together throughout the park.
Branding, Publication & Print, Web & Digital
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